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The Proposal of the Business development of the Company Operating on the Electricity Market
Matiovský, David ; MBA, Kamil Komenda, (referee) ; Bumberová, Veronika (advisor)
The dissertation target was to define the strategical concept of the company QUANTUM development. The company QUANTUM is the trader with the commodity of electricity operating the Czech Republic market. The theoretical part of the dissertation targets at the item of the company development and the process of the strategical management. There is the analytical methodology defined as well. The analytical part of the dissertation defines the practical implementation of the analytical concepts of the business environment of the company with the aim to define the impact factors influencing the company. The strategical concept of the business development of the company was defined and implemented due to the conclusion of the analysis with the aim to maintain the competitive position of the company in the Czech energy market. The definition of the strategy implementation reacts at the analysis of the defined threats and opportunities and the evaluation of the risks.
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The Proposal of the Business development of the Company Operating on the Electricity Market
Matiovský, David ; MBA, Kamil Komenda, (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with the creation of the development plan within the selected portfolio of services on the electricity market. The theoretical part focuses on a detailed description of the possibilities of company development and strategic management issues, especially on selected analyzes of general, market and internal environment. In the analytical part are identified and analyzed the key factors affecting the company affecting its operation in the electricity market, as well as the evaluation of the internal environment of the company. Based on the results of the analyzes, a proposal for the development of QUANTUM, a.s. to consolidate the electricity market position and steps to achieve the chosen strategy. The proposals also include a risk assesment and evaluation of the benefits of the proposed strategy.
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The Proposal of the Business development of the Company Operating on the Electricity Market
Matiovský, David ; MBA, Kamil Komenda, (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with the creation of the development plan within the selected portfolio of services on the electricity market. The theoretical part focuses on a detailed description of the possibilities of company development and strategic management issues, especially on selected analyzes of general, market and internal environment. In the analytical part are identified and analyzed the key factors affecting the company affecting its operation in the electricity market, as well as the evaluation of the internal environment of the company. Based on the results of the analyzes, a proposal for the development of QUANTUM, a.s. to consolidate the electricity market position and steps to achieve the chosen strategy. The proposals also include a risk assesment and evaluation of the benefits of the proposed strategy.
|
|
|
The Proposal of the Business development of the Company Operating on the Electricity Market
Matiovský, David ; MBA, Kamil Komenda, (referee) ; Bumberová, Veronika (advisor)
The dissertation target was to define the strategical concept of the company QUANTUM development. The company QUANTUM is the trader with the commodity of electricity operating the Czech Republic market. The theoretical part of the dissertation targets at the item of the company development and the process of the strategical management. There is the analytical methodology defined as well. The analytical part of the dissertation defines the practical implementation of the analytical concepts of the business environment of the company with the aim to define the impact factors influencing the company. The strategical concept of the business development of the company was defined and implemented due to the conclusion of the analysis with the aim to maintain the competitive position of the company in the Czech energy market. The definition of the strategy implementation reacts at the analysis of the defined threats and opportunities and the evaluation of the risks.
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